Analytical essay example
International Management and Leadership
- Subject
- Business & Management
- Type
- Analytical essay
- Citation style
- APA 6
- Length
- 6 pages
About this sample
The paper examines how globalization and social media expose international companies to reputational risk, using Amazon's controversies in India as its first case. Section II then turns to the socio-cultural barriers that Coca-Cola and PepsiCo faced in the Indian market. The structure is two sectioned case analyses that draw implications for managers entering foreign markets.
- Globalization and new media
- Amazon controversies in India
- Cultural sensitivity in foreign markets
- Coca-Cola and PepsiCo in India
- Consumer feedback and reputation
How it opens
The advancement of modern technologies has transformed the world into a global village. Through aspects of the new technologies, the rise of globalization has made the flow of information and sharing of ideas very easy. Therefore, international companies and businesses must embrace the fact that the both English and non-English speaking nations are open business opportunities. However, the aspects of new technologies such as the social and new media platforms may deform and improve the image of the international organizations by exposing both the negative and positive issues within the companies. This section analyses the state of Amazon, an American-based company in India as portrayed by one of the global television channels.
On January 26, 2017, an article by the CNN highlighted the current situation of Amazon in India, one of the company's major target markets across the world. According to Iyengar (2017), Amazon risks losing its Indian market and loyalty because of a set of errors involved in the operation of the company's business activities. The article states that Amazon does not observe the culture of the Indians. As a foreign company within the country, the Indian government and the people feels that the company is undermining their culture and religion (Iyengar, 2017).
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Using an example well
Read it for how the paper is built, not for wording to reuse: how the introduction frames the question, how each paragraph moves from a claim to evidence, and how sources are cited in APA 6. Submitting any part of it as your own work would be plagiarism, and it is written for a different brief than yours.
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