Asia Pacific Multinationals

Innovation is recognized as a factor to the realization of any progressive company's goals. In the U.S, the achievement of corporations such as IBM, Intel, Apple, and General Electric are proof to the conviction of unceasing innovation. Apple attributes 70% of its profits from exclusively four brands that were inventions of previous years (Sengupta, 2013). Again, multinational organizations such as Samsung, Mitsubishi, Hitachi, Huawei, and SECOM derive their success from their revolutionary products and structured methodologies to applying R&D (research and development) for the improvement of their creations. For instance, the software success story of Microsoft is based on the practice of continuous innovation. High competition in most of these sectors compels corporations to utilize change as a way of presenting excellent and unique brands in the market.

Research has demonstrated that innovation is a prerequisite for the current corporate culture. Contrasted with the large number of inventions in big multinational organizations of Europe and the U.S, the extent of innovation that results from Asian corporations (except China, Japan, and Korea), for a long time, has been insignificant (Sengupta, 2013). The primary explanation for this was a nonexistence of research programs and a shortage of resources required for innovation. However, there has been a positive change in this trend with Asian multinationals being at the lead of innovation instead of being followers in the launch of new brands. Therefore, it is essential to analyze and compare these multinationals concerning strategy, management structure, core capabilities, and government support to have an understanding of this change.