Expository essay example
BCG Growth-Share Matrices and GE/McKinsey Nine Cell Matrices
- Subject
- Business & Management
- Type
- Expository essay
- Citation style
- APA 6
- Length
- 5 pages
About this sample
The paper explains the BCG growth-share matrix and the GE/McKinsey nine-cell matrix as portfolio-planning tools, outlining their logic, the four strategic options associated with the BCG model, and the limitations of the nine-cell approach. It then illustrates the BCG matrix with a healthcare example from the eye care sector and notes that portfolio models are increasingly applied in healthcare.
- BCG growth-share matrix
- GE/McKinsey nine-cell matrix
- Portfolio strategy
- Strategic business units
- Healthcare marketing
How it opens
BCG Growth-Share Matrix
The BCG Growth-Share Matrix is essentially developed from the market growth rate and relative market share matrix. A circle-like symbol denotes every communication activity of a health care provider. The coordinates of the circle are provided by the relative market share of the health care firm, the market growth rate is represented in comparison to the rival's, and the circle zone is in alignment with the ROI (Return on investment) value of the communication activity (Bobocea, Spiridon, Petrescu, Gheorghe, & Purcarea, 2016). The matrix expects a normal progression of a campaign. Contrasting the forecasted matrix to the original matrix, specialists may establish the significant strategic problems during the execution stage of the campaign. Thereby, four strategies can be applied:
1. The maintenance plan. This kind of methodology tries to sustain the position secured on the market. It relates to Cash Cows but only if there is a higher effect on the financial assets of the firm.
The opening section, transcribed from the PDF. The full paper continues below.
Read the full sample
Using an example well
Read it for how the paper is built, not for wording to reuse: how the introduction frames the question, how each paragraph moves from a claim to evidence, and how sources are cited in APA 6. Submitting any part of it as your own work would be plagiarism, and it is written for a different brief than yours.
Writing one yourself? Read the guide How to write an expository essay and the APA format guide.