Marketing Health Care Services

The Aravind Eye Care System was revealed to be the primary provider of eye health services in 2010. On a daily basis, it tackled 6000 outpatients, a maximum of 1000 surgeries, 1500 outreach patients, and moved 300 patients to the operating room (Velayudhan, Sundaram, & Thulasiraj, 2011). The development of the Aravind Eye Care System was extraordinary even though the objectives intended (eradicating blindness) was a tremendous responsibility. This undertaking grew to include total eye care to cater to the extensive occurrence of visual impairment and eye problems in the rural regions of India. Its outreach camps only handled 7% of the people in distant villages with eye related problems (Velayudhan et al., 2011). Consequently, the top hierarchy of management at the eye care center saw the need to extend their help and alleviate a larger part of the afflicted individuals in the rural areas.

The Aravind Eye Care System is comprised of 5 centers that annually perform as many as 275,000 laser surgeries. Moreover, the hospitals in Tamil Nadu assisted the eye centers in Uttar Pradesh, Gujarat, and Kolkata to grow their management capacities and shifted these hospitals to sponsors such as companies, NGOs, trusts, and societies (Velayudhan et al., 2011). Unlike most hospitals and healthcare providers that are small firms (with annual maximum returns of $7 million), Aravind Eye Hospitals include a chain of centers that earn annual revenues of approximately $20 million (Tayenner & Sebelius, 2012).