Zara Case Study: Brands and Global Diversification

Often, some of the companies accommodate different brands as a way of diversifying their market around the world. Zara is one of the brands under Inditex, a leading fashion retailer that operates more than 7,000 stores in 93 countries from different regions. Although Zara is popular for its latest fashion, the brand has high-quality clothes that are affordable (Inditex, n.d.). As such, Zara attracts clients from different economic classes. Zara's success largely depends on its capacity to keep up with the changes in street fashion. As such, the brand prioritizes the improvement of the quality of customer service in addition to introducing responsible and attractive fashion (Inditex, n.d.).

Zara's quality of customer service depends on various factors. First, its designers strive to create close but professional relationships with potential and existing clients through responding to their diverse and changing needs. Furthermore, they respond to customers' feedback when reacting to the latest trends in fashion (Inditex, n.d.). Moreover, Zara stores use advanced technologies to track garments making it possible to address orders rapidly. Additionally, Zara has eco-stores projects that improve customer experience. The stores either have recycling containers for used clothes or participate in a free at-home collection of used garments for online customers (Inditex, n.d.). Created in 1975 by Ortega Gaona, Zara has been in operation for approximately 42 years. By the end of the 1980s, Zara had ventured into the global market and its success paved the way for the launching of other brands under Inditex. Currently, with more than 7,000 outlets in different countries across the world, Zara deals with clothes, accessories, and footwear for children, men, and women (Inditex, n.d.).