Sample paper
General Electric Case Study
- Subject
- Business & Management
- Type
- Paper
- Length
- 6 pages
About this sample
The three pages are a presentation deck rather than a written essay: a title slide, a slide with a GE versus S&P 500 monthly return line chart covering Jeff Immelt's tenure as CEO, and a text slide arguing that GE should not be broken up given its stock performance since 2001. The text slide's argument rests on competitors copying GE's management methods and on private-equity competition for premium assets, and only that slide contains body text, so the case is only partly developed in these pages.
- General Electric stock performance
- Jeff Immelt's tenure as CEO
- GE versus S&P 500 returns
- Competitive pressure from imitation
- Private-equity competition for assets
- Case against breaking up GE
How it opens
By the time Jeff Immelt assumed the role of CEO, it was pretty evident that the company needed some change. First, GE's competitors had imitated most of the efficiency- advancing management methods that were one attributed for GE's competitive edge. Second, the growth of financially abundant private-equity corporations had enabled fierce competition in the purchase of premium assets.
The opening section, transcribed from the PDF. The full paper continues below.
Read the full sample
Using an example well
Read it for how the paper is built, not for wording to reuse: how the introduction frames the question, how each paragraph moves from a claim to evidence, and how sources are cited. Submitting any part of it as your own work would be plagiarism, and it is written for a different brief than yours.
Writing one yourself? Read the guide How to outline a research paper.