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Analytical essay example

Virtual Reality Product: Microsoft HoloLens

Subject
Information Technology
Type
Analytical essay
Citation style
APA 6
Length
6 pages

About this sample

The paper applies marketing concepts to Microsoft HoloLens, classifying it as an unsought product and arguing that it is in the growth stage of the product life cycle. It then examines the steps of new product development, including Microsoft's team-building and partner program. The body is organised under three headings: Type of Product, Product Life Cycle Stage, and Steps in new product development.

  • Microsoft HoloLens
  • augmented reality product development
  • unsought product classification
  • product life cycle stages
  • new product development steps

How it opens

Microsoft HoloLens facilitates an increasingly effective and forward-thinking product development in augmented reality (AR). Under this kind of a working space, firms can assess the user experience of new company releases, devise it, and tailor to achieve flawlessness. Moreover, the capabilities of the Microsoft HoloLens result in reducing the expenses of producing real mockups and time taken to create a new product. The goggles of the Microsoft HoloLens consist of specialized parts, specifically adapted applications, hardware, and software. Combined, these components facilitate holographic computing (Microsoft, 2017). The Holographic Processor Unit (HPU) is centred in the front of the goggles. Concisely, the HPU creates and reproduces holographic images in augmented reality in our real surroundings. In addition, Microsoft HoloLens allows the user to connect with holograms and move easily within the augmented reality.

By positioning the product classes as specialty, shopping, and unsought, in alignment with the obligations of the question, Microsoft HoloLens can be classified into the unsought products class.

The opening section, transcribed from the PDF. The full paper continues below.

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